GetResponse vs ActiveCampaign Comparison: Which Email Marketing Tool is Better?

Choosing the right email marketing software for your business is difficult.

And if you’re reading this, you’re probably trying to make a tough decision now about the best tool between GetResponse and ActiveCampaign.

But we want you to be a judge here. In this article, we will therefore compare the features of ActiveCampaign and GetReponse so that you can choose the one that best suits your business.

GetResponse vs ActiveCampaign TABLE OF CONTENT

1. Which one has better email marketing features?

2. If you need to run surveys, do these tools allow it?

3. Deliverability is a big issue, so which tool does it better?

4. Do they both offer landing pages?

5. What about conversion funnels?

6. You might need webinars, which one offers this feature?

7. Any provisions for Facebook or Google ads?

8. When it comes to segmentation, which tool does it better?

9. Do they both offer email templates?

10. Marketing automation? Anyone?

11. Do they both offer an autoresponder feature?

12. What about pricing?

GetResponse vs ActiveCampaign full feature comparison

So, ActiveCampaign vs GetResponse… which one is better?

To provide you with the best information, we'll go through each key feature one by one.

1. Which one has better email marketing features? GetResponse: GetResponse email marketing software is bread and butter our platform.

With our email marketing platform, you can use templates or create emails from scratch and build a complete email marketing campaign from scratch. This makes it perfect for launching:

• Newsletters

• Autoresponders

• Email sequences

• Segmented campaigns

• Automated RSS feeds (blog posts)

If you have an existing contact list, you can easily bulk import them using a CSV file or by integrating them with external services.

So what makes it good for small businesses?

GetResponse Email Creator

Not only is it super easy to use (drag-and-drop builder lets you quickly create a professional email with your own copy and images in minutes), but it empowers prospects and customers also.

For example, when an email enters your contact inbox, GetResponse tracks how many times it is opened and whether the prospect clicks on any links. From there, you can see which contacts on your list are most involved and likely to buy your products and run A / B testing to improve the success of your future campaigns.

It won't take you long either. The "Quick Actions" menu makes it quick and easy to create professional email marketing campaigns, or if you need more information the main navigation menu is equipped with all the tools you need to create a campaign that will grow your list.

The best part is the “quick action” and the full navigation menu on the GetResponse panel. Unlike many other tools on the market, GetResponse is fully equipped with other features like landing pages, channels, webinars and chats that deliver to e-campaigns. a better chance of succeeding in the job.

ActiveCampaign: ActiveCampaign email marketing suite also packs a dashboard.ActiveCampaign punch.

You can use the software to create different types of email marketing campaigns like motivated and targeted emails as well as auto responder. It also has predefined email channels, which are useful if you need to set up a campaign quickly or are new to email marketing.

Like GetResponse, ActiveCampaign also has a drag-and-drop tool, making it easy to create professional-looking email campaigns with no coding experience. There is also a huge library of mobile-friendly templates that you can use to launch successful email campaigns. Verdict: The biggest difference between the two platforms is the number of features each of them offers. GetResponse has a full platform, but ActiveCampaign lacks features like funnels, webinars, and social media tools that make it easy to launch successful email marketing campaigns. Want to try it for yourself? You can test GetResponse completely free for 30 days. No credit card needed. Read More

2. If you need to run surveys, do these tools allow it?

GetResponse: GetResponse has a survey builder that you can use to create custom surveys and add them directly to your email campaigns. With drag and drop builder, you can create custom surveys by:

• multiple choice answers

• text answers

• subscription forms

Once you’ve created the survey, all you have to do is add the link when you create your email - and you’re done. You can also use these GetResponse webinar surveys to collect attendance data.

Creating a survey inside GetResponse The drag-and-drop editor also makes it easy to customize your surveys by:

• your logo/branding.

• multiple-choice questions.

• subscription forms.

• up to 50 pages (useful for in-depth feedback).

• adjustments to a survey that is already published.

And if you want to use an external survey platform to survey your audience, GetResponse syncs with most of them, either through pre-built integration or through Zapier.

ActiveCampaign:

Currently, ActiveCampaign does not have its own survey tool. But it integrates with third-party tools like SurveyMonkey, Survicate, and Typeform.

So you can link surveys to email and automation campaigns, and the responses will be sent directly to your ActiveCampaign account.

Verdict:

If you do not want to use an external platform to run simple surveys, GetResponse is the right choice.

But if you want to use an outdoor platform and don’t care about integration, GetResponse and ActiveCampaign will work as well.

3. Deliverability is a big issue, so which tool does it better?

GetResponse:

An email marketing tool is only useful if those emails are actually finished in your contacts.

At GetResponse, one of our bragging rights is that the combined delivery rate for our customers is 99%!

So why and how is our delivery level so high?

Much of our success is due to factors such as message content and the trust we have built with ISPs around the world.

They are trusted because not only do we have a zero concession policy towards SPAM but we also make it easy to keep lists clean with our management tools and track deliverable email addresses to ensure they are filtered out.

We have built in-house an anti-abuse system called Hydra, which helps identify and assess potential threats to our customers' reputation and delivery.

Another thing that sets us apart is that we have two full-time staff who deal with delivery and compliance via email - and we’ve been working for over 20 years.

That is to say, if you send us your emails, you are in good hands.

ActiveCampaign:

ActiveCampaign also has a high delivery rate for its emails.

A study by Email Tool Tester tracked the inbox rate of the tool (slightly different from the deliverability but related) and found that it was 73% from September 2020. In the same month, GetResponse scored 86%.

But take these fruits with a grain of salt. They change frequently and are experienced by the best performers such as GetResponse and ActiveCampaign. In addition, deliverability is closely related to the content of your communication - not just the platform you use to send your emails.

Verdict:

These two tools are likely to get your emails to their destination.

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