Choosing th best email marketing service provider for your needs can determine whether your campaigns succeed or fail.
(*Affiliate Disclaimer — this article may contain affiliate links. if you make any purchase through any of those links, we get a little commission to promote our work of bringing you relevant helpful information.*)
So let’s look at two email providers: GetResponse vs AWeber.
Which of these two has a better deal for you? It’s easy for us to say “GetResponse!” But that will not be fair, because of course we would be biased.
So instead, we help you reach your own conclusion by breaking down 15 key features that you should compare before choosing an email marketing service.
From the most important parts of an email provider, such as email marketing and automation to surveys and social ads, we have compiled a detailed comparison between the two tools so you can choose which is best for your business.
Author’s note: This comparison is correct on October 26, 2020. We do our best to keep it as accurate as possible, and we check it regularly, but if you want to get acquainted with the offer from our competitors, you should check it on their official website or contact their representatives.
TABLE OF CONTENT OF GetResponse vs. Awaiber
Email marketing & marketing automation
Drag-and-drop email creator and templates
Landing pages
Visual workflow builder
Segmentation
Webinars
Ecommerce
Conversion funnel
Facebook ads
Google ads
Surveys
Signup forms
Auto-tagging
Push notifications
Pricing
GetResponse vs AWeber: full feature comparison
AWeber vs GetResponse: Conclusion
In a hurry? Here is a quick summary of all the key features included in the two platforms:
1. Email marketing & marketing automation
GetResponse:
GetResponse’s bread and butter is email marketing software and marketing automation.
First, you can bulk import contacts and leads using either a CSV file, manually entering email addresses, or integrating with external services — including other email software providers. This action creates a database that you can use to send targeted emails.
From there, you can use GetResponse’s “quick actions” to build smooth, fast email marketing campaigns or move on to the main navigation where you get access to all our communication and growth tools.
We get into our easy-to-use templates and drag and drop email creators a little further down.
Still, this step makes it very easy for even the busiest companies to quickly create professional email campaigns, forms, autoresponders, automation workflows, RSS to emails, landing pages and paid ads.
Our e-mail marketing platform also makes it easy to place e-mail campaigns and lead care efforts on the autopilot.
All you need to do is create autoresponders (you may also know this as an email drop-off campaign) and customize them to your needs. With ready-made templates and an intuitive calendar view, this process is super simple.
If you want to create an automated molding process, you can do this by creating conversion funnels.
These combine several elements such as registration pages, webinars, lead magnets, paid ads and emails in one simple view. In addition, they are all part of the GetResponse platform, so you do not need to purchase any additional tools.
Last but not least, if you are not sure at what time to send your email campaigns, GetResponse offers two features that automatically adjust the transmission time to your contact’s time zone or use their previous behavioral data. These are just a few examples of why we brand ourselves as the simplest and most comprehensive email marketing tool.
AWeber:
AWeber’s email marketing and automation tools are simple and easy to use.
Like GetResponse, you can upload contacts and leads in bulk with a CSV file before starting any email campaigns. However, there is no option to upload or migrate your list from external platforms.
On the plus side, you can contact the AWeber Support Team to get them to help you move your content to their platform.
From there, you can use AWeber to create messages that you later send as broadcasts, shared tests, campaigns, follow-up series, or blog broadcasts.
To automate your molding process, you must manually set a landing page, create a follow-up sequence, and connect the two elements together.
This allows you to create simple lead generation campaigns and follow up sequences with relatively little effort. But if you want to add more elements to your process (eg lead magnets, paid ads, webinars), you need to integrate AWeber with external platforms.
Judgment:
When it comes to easy installation of email campaigns, AWeber and GetResponse go head to head.
But if you want to achieve more with your marketing communications, e.g. plan them with an advanced optimization algorithm for transmission time, GetResponse offers more features instantly.
While reading, you can also test GetResponse for free for 30 days. No credit card required.
2. Drag-and-drop email creator and templates
GetResponse:
With GetResponse, you can choose whether you want to build your email campaigns with ready-made templates or create them yourself using GetResponse Email Creator.
The pre-built templates are responsive and work on all devices. They are also very versatile and we regularly add new ones to follow the latest design trends.
Our email creator lets you build templates in two ways: by dragging and dropping email builders or coding them by hand with an HTML editor.
With the creator, you can:
structure emails using sections
add content blocks for images, video, text and buttons
save sections to use in future campaigns and product launches
customize emails by adding your brand’s logos, fonts and color palette add custom code elements with HTML
preview your email to see what it looks like on a mobile device or in larger email clients
Spam check your message before sending it to your audience
Because each template is responsive, you can also choose to hide parts so that they are not visible on mobile devices. This not only makes it easier to optimize campaigns so that they look perfect on all devices, but it also improves the engagement of your subscribers.
GetResponse gives you the best of both worlds. You can create a professional email in minutes by dragging and dropping email creators, or use HTML to customize for more complex projects.
AWeber:
AWeber also lets you create your messages by hand or use their set of custom templates.
Even if you have a large vault with templates to choose from, some of them are a bit outdated and may not fit the aesthetics of your brand. Fortunately, the latest templates look great and can be easily customized to your liking.
The email creator offers all the essential elements, such as:
Headlines & paragraphs
Images, videos, and buttons
Social sharing features
Products and coupons
Signatures
Like GetResponse, AWeber’s image gallery contains thousands of free stock photos that you can use in your marketing campaigns. The main difference is that there is no pre-built Giphy integration that allows you to add animated images to your message.
In addition, there is no built-in image editor so you have to make all adjustments to your graphics outside the tool.
On the plus side, their email creator offers an image carousel, which can be a useful solution to help you increase your email engagement levels higher.
Judgment:
All in all, both email creators offer similar experiences, but GetResponse has slightly more features such as inbox preview, spam checking, Giphy integration and built-in image editor.
More advanced email marketers will surely appreciate these features as they can help you ensure that your campaigns always look professional and reach your contact’s inbox.
3. Landing pages
GetResponse:
GetResponse Landing Page Creator lets you build landing pages from scratch or use one of 100+ ready-made templates.
In both cases, you have access to our drag-and-drop editor and the ability to paste custom code where you can add your own HTML, CSS or Javascript code.
This allows you to add or embed a variety of external content to your landing pages, including Twitter feed or custom countdown timers.
With the landing page creator, you can:
structure your landing pages using sections
add content blocks for images, video, text, and buttons
add static and pop-up forms
add webinar registration forms
add a sense of urgency with countdown timers
collect payments thanks to PayPal integration
add social sharing icons
add custom-code elements using HTML, CSS, or Javascript
preview your landing page to see what it looks like on a desktop or a mobile device
Like other templates, the landing pages are also mobile and you can adjust the elements that are only visible to desktop devices.
You can also optimize your SEO landing pages or connect them to many other analytics tools, including Google Analytics, Facebook Pixel, Google Tag Manager or CrazyEgg.
There is also a built-in A / B test function that allows you to share test your landing pages to see, e.g. which prompt button or lead magnet leads you to more wires.
What’s also useful is that landing page templates have matching patterns with other elements created in GetResponse, including email, forms, and social ads.
Last but not least, GetResponse landing pages are fully integrated with our webinar software. This means that you can use landing pages as the website’s registration pages to accelerate your email list growth.
AWeber:
AWeber recently launched landing page templates, which you can customize using the tool’s landing page builder.
Like AWeber’s email templates, you can customize their landing pages by dragging and dropping text boxes, images, videos, and forms.:
Their landing pages are also mobile responsive.
AWeber Landing Page Builder offers all the important elements you want to include on your site, such as:
text
images
videos
buttons
forms
smart content that pulls information from other sites
dividers
rows
social media icons
While AWeber’s landing pages can be easily tracked with Google Analytics and Facebook Pixel, they do not offer other solutions such as A / B testing or integration with Google Tag Manager.
Judgment:
Both landing page builders are powerful and offer the essential elements you need to run an effective campaign.
However, GetResponse’s landing page creators offer more features right away, especially when it comes to analytics, webinar software integration, and the ability to use your own custom domain.
The matching design of the templates is also important if you want to maintain the same visual identity across all your marketing channels.
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4. Visual workflow builder
GetResponse:
One of the coolest tools that GetResponse has in its toolbox is its visual workflow builder.
The drag-and-drop builder lets you map an automation flowchart that triggers certain responses.
For example, you can create a workflow to send different emails to contacts who open an email and those who do not. Or for those who visit your site, reach a certain point, abandon their shopping cart and more.
This is what the workflow builder looks like:
An example of a simple workflow could be a new contact that registers you in your email list.
Inside GetResponse’s workflow creator, you can create a “trigger” to send a welcome message to your new contact:
With the workflow, you can also add a “trigger” to the workflow for events such as:
new subscribers
email opens
clicks on links
abandoned carts
product purchases
product upgrades
URLs visited (i.e. pricing pages)
You can use these to create on-board sequences, cart abandonment campaigns, reactivation campaigns and many more.
Creating workflows and email campaigns like this means that the emails that land in your contact’s inbox are tailored to their needs.
AWeber:
Although AWeber does not have a visual workflow builder, they do offer a tool called ‘Promotions’.
It allows you to structure follow-ups and emails using tags.
You can also set tagging rules based on your contacts behavior, which will then be used to automate your email sequences.
It also allows you to create simple email sequences to send based on the timeline you set.
So if you launch a product or welcome new customers, you can create a simple sequence to send follow-up emails, but you can not see everything visually:
Verdict:
For basic automation sequences, you can use one of the tools. They will both get the job done.
If you are interested in creating more advanced scenarios with different action types, filters, conditions or synchronizing them with your e-commerce store — it is better that you use GetResponse.
Our Marketing Automation workflows are also synchronized with our webinar solution, which allows you to create automated scenarios based on your contacts’ participation or activity.
5. Segmentation
GetResponse:
Every e-mail marketing tool worth its salt can segment followers — GetResponse is no different.
You can use GetResponse to segment your subscribers into lists based on the links they click on, the page they signed up for, and even the messages they open.
Here is an example of finding repeat customers for an e-commerce store by adding a search term that segments based on purchase number:
GetResponse also automatically assigns a engagement score (from 1 to 5) to all your subscribers by analyzing their open and clicking activity.
This allows you to segment your audience according to their level of engagement and can serve as an excellent starting point for reactivation or VIP clients’ appreciation campaigns.
In addition, you can view each contact’s information and activity on a flexible contact card that provides all the right information in a CRM-like way.
AWeber:
AWeber also has a tool that allows you to segment contacts based on the emails they have opened, the most recent activity date and their geographical location, among others.
The process of setting up your segments is simple because the overall interface is intuitive.
What is useful here are some of the ready-made filters that give you quick access to those who unsubscribe or who you could not reach with your messages.
This speeds things up if one of your customers calls you and says they did not see your email in their inbox.
Judgment:
GetResponse and AWeber go head to head when it comes to segmenting, managing your contacts and viewing your contacts information.
6. Webinars
GetResponse:
GetResponse has a tool that no other major email provider has — webinar software.
You can use it to launch and host webinars (both free and paid) from the GetResponse Dashboard. So you do not need to buy and integrate a third-party tool to have this capability as with other tools.
Combining them means you can add webinars to GetResponse marketing funnels and track analytics like you would with any other part of a campaign like emails or landing pages.
If you launch a webinar using GetResponse, you’ll have access to key features like:
design tools and interactive whiteboard
screen sharing/interactive chat room
recording (so you can remarket the webinar once it’s over)
Q&A session
moderated chat
multiple hosts
Another useful feature you get access to is the voting / polling tool. The webinar allows you to ask questions to participants or fill out a real-time survey that can increase engagement with them and provide you with useful information for your future campaigns.
In addition, GetResponse Webinars is fully integrated with our marketing automation and segmentation. This allows you to automate your follow-up sequences after the webinar and customize them based on whether the subscriber registered or also attended the webinar.
AWeber
Like lots of other email providers out there, AWeber has no webinar tools. What it has is integration with third-party webinar tools like GoToWebinar. So you can still market webinars to create your email list with AWeber — but you have to pay for another tool to actually host your webinar.
Judgment:
If you are considering using webinars to engage and build your audience — and do not want to pay for additional tools — GetResponse has got you.
7. Ecommerce
GetResponse:
GetResponse has many features for freelancers, consultants and small businesses in the e-commerce space.
Not only do we integrate with 90+ e-commerce tools directly (and many more via Zapier), but we also have our own App Center to help you connect with e-commerce integrations:
Some apps we integrate with include PayPal, Google Checkout, Shopify, Magento and WooCommerce just to name a few.
In addition to integrations, our e-mail templates and workflows for marketing automation are also built with e-commerce companies in mind.
Once you have integrated your store with GetResponse, you can send abandoned shopping cart sequences, product recommendations and even transactional messages.
Also, if you do not own a store but want to sell products online, you can do so through Conversion Funnels.
There you can create a store and sell physical and digital products (eg e-books, webinars, online courses).
The platform is easily integrated with larger payment processors so that you can get paid for your products and services in an instant.
AWeber:
AWeber has product pages that have been created specifically for e-commerce products. Like this:
The tool is also integrated with most common e-commerce tools such as WooCommerce, Etsy, SamCart and Shopify.
Judgment:
If you need a solution that does the basics, AWeber has you covered. But whether you want to sell your customers, re-target them with Facebook or Instagram ads, or run email campaigns to abandon shopping carts, GetResponse has more to offer.
8. Conversion funnel
GetResponse:
Conversion funnels are our latest step in turning GetResponse into a full-fledged marketing machine.
With the feature, you can build a custom “conversion funnel” with all the tools in the GetResponse toolbox, which:
Landing Pages
Stores
Facebook Ads
Instagram Ads
Social Ads creator
Sales pages
Payment processors
Follow-up/abandoned cart emails
In addition, it comes with a number of templates for every single element of your funnel — the social ad, landing page, and email sequences.
With a conversion funnel, you can track your entire customer journey, from the moment a customer clicks on your ad until after they make a purchase.
To track and optimize all these steps in the sales cycle before this, you would need to integrate a lot of third-party tools. Or bounce from platform to platform as the customer journey progressed.
But with GetResponse you can do everything under one roof.
AWeber:
AWeber does not have a conversion funnel tool.
However, it integrates with other conversion funnels such as Deadline Funnel. Deadline Funnel creates unique funnels for subscribers to your list, so you can customize how you communicate and nurture them during their customer journey.
Judgment:
If you want to automate your online campaigns or sell your products without having to pay for external tools, GetResponse is the clear winner here.
9. Facebook ads
GetResponse:
One of the biggest obstacles for freelancers and small businesses is finding time to create highly engaging ads for social media profiles that also match the theme of your landing page or email.
GetResponse offers two tools that can help you with this challenge.
One is GetResponse Social Ads Creator, a mobile app that lets you create visually appealing and engaging social media posts for Facebook and Instagram.
The other is the creator of Facebook Ads that lets you create and publish image ads and video ads on Facebook, Instagram and the Facebook Audience Network.
Like other GetResponse templates, all you have to do is use the drag-and-drop editor to customize a Facebook ad template and then launch a campaign on Facebook.
The best part?
These ads, like all other parts of the campaign, are tracked inside your GetResponse dashboard.
Not only can you optimize your ad directly, but you can also track how much your campaign costs and buy more ads if you need to.
You can also add Facebook Pixel to your landing pages, which you can use to redirect potential customers with your Facebook ads — also directly from the GetResponse dashboard!
AWeber:
Like GetResponse, you can add your Facebook pixel to AWeber landing pages that can help you target potential customers when you launch an advertising campaign.
However, AWeber does not have a Facebook Ads tool.
You can combine AWeber with one of its selected Facebook Ads tools, such as Facebook Lead Ads, to send contacts to AWeber.
But you need a third-party integrator like Zapier to link the two tools and Facebook Ads Manager to set up the actual ad campaign.
Judgment:
If you want to run paid ad campaigns without having to work through Facebook Ads Manager and connect it to your tool for each individual campaign, GetResponse takes the cake here.
10. Google ads
GetResponse:
Continuing with the theme of bringing everything under one roof, GetResponse now also offers Google search ads as one of the features.
Thanks to this, you can easily fill your funnel with new leads that are actively looking for your solution.
All you need to do is enter the target audience you are trying to reach, choose the appropriate keywords that you want to include or exclude from your targeting, set the budget and start leading to your sales pages.
In addition to the integration with Google Ads, GetResponse of course offers integrations with Google Analytics and Google Tag Manager.
AWeber:
There are no direct integrations between AWeber and Google Ads.
Judgment:
If you want to run paid advertising campaigns on Google and reach people who are actively searching for your solution, you want to join GetResponse. Read more:
11. Surveys
GetResponse:
You can use GetResponse to create quick and easy surveys to send out to customers.
The drag-and-drop editor lets you create surveys and customize them by adding:
your logo/branding.
multiple-choice questions.
subscription forms.
up to 50 pages (useful for in-depth feedback).
adjustments to a survey that is already published.
So you can create surveys to ask customers for everything from simple website feedback to product reviews and even suggestions for additional features they want to see.
And if you want to use an external mapping tool, GetResponse integrates with most via Zapier.
AWeber:
You can only access surveys on AWeber using integrations.
The tool integrates with three free survey options: Google Documents, Survey Monkey and SurveyGizmo. Unlike other integrations, you only need to add a URL to add a survey to an email using one of these third-party tools.
Judgment:
If you want to run individual polls and examine your audience, GetResponse has got you covered.
If you want to connect your existing survey tool, both platforms allow you to integrate seamlessly.
12. Signup forms
GetResponse:
GetResponse has registration forms for all situations — from newsletters to product launches to pop-ups.
First, you can create registration forms to match your brand and style with templates and a drag-and-drop editor. Then just embed these forms on your blog and website.
If you want to capture leads as they scroll down your pages or through pop-ups, you can do that too.
Each registration form can be customized via the GetResponse dashboard, where you can set a form to be displayed if a visitor shows intent or interest in certain products!
Another good news is that the registration forms you create in GetResponse are mobile-optimized. This means that they look good on both desktop and mobile devices.
AWeber:
The AWeber application form has one goal: to get a visitor’s name and email address to your database.
The tool’s registration templates give you enough options to add simple, user-friendly opt-in forms to your website:
However, you can also use the HTML editor to customize the form if you need to. Just like GetResponse, you can change the colors of the form to match your brand and customize the form’s fields.
And if you want more of a client than their name and email address, all you need to do is add in extra fields.
Then you can mark these fields so that new subscribers are divided into certain lists in your database — ready to be targeted via email campaigns.
Judgment:
For simple, embedded registration forms — both platforms will do the job. But if you want to use pop-up forms, close pop-up windows and other more interactive forms, GetResponse is the right choice.
And if you want to connect your existing popup tool, both platforms allow you to do so via an existing integration or Zapier.
13. Auto-tagging
GetResponse:
With GetResponse, you can automatically tag and score on your customers based on their behavior toward your communications.
So if a lead interacts with certain content more than others, you can program GetResponse to tag or score points to improve your email follow-ups automatically.
Or if they regularly open emails or click on links, GetResponse can tag them as a dedicated subscriber so you can tailor your email campaigns accordingly.
You can achieve all of this through the GetResponse Marketing Automation workflow builder that we discussed earlier.
AWeber:
AWeber’s tagging tool can automatically tag someone if they open a specific email or engage in specific links in your emails.
So if you send out a newsletter and a subscriber clicks on a link about a specific offer, you can tag them and follow up with more offers around a similar product.
This means you can use their auto-tagging feature for basic campaigns, but if you need a more robust process based on contact behavior and interactions with your content, you’re better off with GetResponse.
Judgment:
Both platforms offer auto-tagging features and dynamic segments, but GetResponse Visual Workflow Builder gives you more advanced applications.
14. Push notifications
GetResponse:
GetResponse Web Push notifications allow you to run your marketing campaigns on another channel.
These are great for e-commerce companies and publishers who want an alternative communication method that works even if the user is not actively checking their email inbox.
Their response rate is high and definitely something you want to ignore, especially since most marketers do not use them yet.
AWeber:
AWeber also offers a web push messaging tool that is perfect for anyone who owns a website and wants to reach their audience through yet another channel.
You can use it to drive traffic to your website, market your new articles or announce new sales campaigns.
Judgment:
If you want to use push notifications via the web to keep your audience engaged and up to date, both platforms are a good choice.
The main difference between the two is that GetResponse web push notifications can also be initiated through Marketing Automation workflows while AWeber only offers instant delivery.
15. Pricing
GetResponse:
GetResponse has three different price levels plus an Enterprise plan, which makes it easier to find a solution that suits your needs.
The Plus plan is the most popular. But you can choose the one that is best for you based on how many are on your list and how many features you need:
You can also save a lot of money if you choose to buy a one or two year plan.
An annual plan gives you an 18% discount, while a two-year plan reduces 30% of your bill. There is also a special discount for non-profit organizations.
The best part? You can try GetResponse before you buy with our 30-day free trial.
AWeber:
AWeber has two different pricing plans.
They offer a “free plan” that gives you limited access (like having a single list) for your first 500 subscribers for free.
Their lowest price range starts at $19/month for up to only 500 subscribers. As the number of subscribers increases, prices increase in steps:
Verdict:
AWeber’s pricing is based solely on the size of your email list. So in their Pro plan you have access to all their features.
GetResponse’s pricing is based on the size of your email list, but is also divided by the different features you want to access.
But if you are interested in sending emails and even more, such as building a dedicated contact base using landing pages, list building funnels or Facebook ads — the GetResponse Basic plan is cheaper and provides more value.
The GetResponse Plus and Professional plans are packed with many more features and tools, such as unlimited sales funnels, paid webinars and on-demand webinars, but these plans are still only slightly more expensive than AWeber, while providing lots of more value.
Because GetResponse eliminates the need to have many extra tools for your webinars, paid ads, social ads, web push notifications, live chat or conversion funnels — it offers a better deal than AWeber.
GetResponse vs AWeber: full feature comparison
AWeber vs GetResponse: Conclusion
Like all tool comparisons, choosing the right one comes down to what you need for your business.
But before you make an investment, compare the features of each tool and choose the email marketing provider that best suits your needs.
That’s why we’ve put together this comparison — to make it easy for you to make an informed decision and choose the right email marketing software for your specific needs.
So take the time to make the right choice.
And if you’ve already thought about it — and want to take GetResponse on a spin, you can register 30 days for free
(*Affiliate Disclaimer — this article may contain affiliate links. if you make any purchase through any of those links, we get a little commission to promote our work of bringing you relevant helpful information.*)
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