Welcome to my comprehensive review of GetResponse it will include Pricing, Features and Alternatives to Competitors in 2021
Email marketing is just as important to your business. There is no doubt that it can be difficult at times, but it is often critical to sales and the overall success of your business.
There is so much talk about email being dead, but that is not true. Studies show that email performs better than other channels in terms of revenue generated.
People still read emails. If you can gain access by offering value, you will be able to develop a deeper relationship with your subscribers.
‘People who buy products marketed by email spend 138% more than those who do not receive email offers’. McKinsey & Company
If you are new to email marketing or an old timer, you will need an email service provider. This will allow subscribers to be collected and attended to via regular emails. They will also have related analytics, so you can see how your emails are performing.
In this review of GetResponse we will discuss the features, pros, cons, pricing and competitors. By the end of this GetResponse review you will know if it is the best tool for your needs.
GetResponse Review OVERVIEW
GetResponse is a comprehensive marketing software platform that helps you create content, drive sales, and increase traffic to your website. Integrated email marketing, auto-replyers, landing pages and conversion channels allow you to automate essential tasks and launch effective marketing campaigns. Advanced analytics facilitates conversion, lead and ROI tracking, and learning what your customers want. Adaptive template cases do the work for you - no coding required.
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CEO:Simon Grabowski
Product: GetResponse
Niche: Email Marketing Tool Founded: 1998
Headquarters: Gdańsk, Poland
Ownership: Private
Deployment Model: Cloud-Based Recommend: Highly Recommended
Language Support: German, English, French, Italian, Polish, Portuguese, Russian, Spanish
Price: Basic $15/Month (CLAIM YOUR FREE TRIAL FOR 30-DAYS, NO CREDIT CARD)
Currency: USD Home Page: www.getresponse.com
Skill: All Labels
Support: Dedicated Team of Experts Provides Five-Star Customer Support Via Email, and Chat 24/7.
Main Features: Our Differentiating Features Include Marketing Automation, Landing Pages, Image Editor, Responsive Design, Forms, Webinars and Perfect Timing. Deliverability Rate: We are proud to be a spam-free solution, achieving a consistent deliverability rate over 99%, the highest deliverability rate in the industry.
What is Getresponse Exactly?
Getresponse is an email marketing app that allows you to:
Create a Mailing List and capture data from it
Send Emails to Your Subscribers on your mailing list
Automate Emails to Your Subscribers through the autoresponders
Consult and Analyze Statistics relating to your email campaigns - open rates, clicks, transfers, etc.
In recent years, however, Getresponse has changed its focus significantly: the product is now an "all-in-one" e-commerce and marketing solution rather than just an email marketing tool.
As a result, in addition to email marketing, Getresponse now offers e-commerce functionality, webinar hosting, landing pages, and automated sales funnels.
GetResponse features
Instead of teasing about how good GetResponse is, it’s best to go deep into the weeds and check the tool in action.
Below are its key features and how they all work together to influence your business.
Email marketing
Its flagship service is one of the best services in the industry.
It’s easy to build beautiful emails that your subscribers will want to open by using GetResponse.
Email creator
It all starts with choosing from its predefined templates.
Instead of creating a design from scratch, simply select the template you want to use for your email campaigns. You can first preview the template and see if it matches the look and look you are looking for in your email.
To help you search for the right template much easier, just show templates from the category that best suits your needs.
From here, click on the blocks and sections you want to edit.
Its WYSIWYG editor allows you to make changes to the page so that your subscribers will see it once you have edited it.
You can also make design changes to each block or section by tweaking the settings. Even if you have no design skills, it is easy to change the color or font size with just a few clicks.
You can even drag and drop blocks and parts you want to the template to further personalize it.
The email editor also has an eCommerce section where you can add the Recommended Products box and product blocks. However, you can only use these if you set up your repository on GetResponse.
If you want to use the same email design on your other campaigns, you can save the current one as a template. You can then access your custom design in the Design and Content section (just click on the My templates tab) for future use.
Once you are done with the design and figuring out who will receive the email, you need to make a schedule of when the email will be sent to them.
You can send it immediately or set the time for your recipients to see it.
Better yet, enable Perfect Timing to ensure subscribers receive the email at the best time based on when they have previously opened emails from you.
Autoresponder
Now say you want to create an email or email set to be automatically sent to a subscriber group. Since the emails cannot be sent manually one by one, GetResponse makes this more convenient for you through its Autoresponders feature.
Create a first responder by configuring when the email will be sent to a subscriber of your list.
For example, you can use autoresponders to greet your new subscribers via welcome email and links to pages on your site that they need to visit to get to know your business.
Once you have set the autoresponder schedule, you can design the email and publish it in the same way as shown above.
While launching autoresponders is a great way to get new subscribers on board, this feature becomes much better when combined with the marketing automation feature, which we will tackle without delay.
But to give you an idea, you can automate your sales and engagement by setting up multiple responders to create a drip-feed campaign!
Email Analytics
To ensure the success of your email campaign, you need to know how your subscribers got it.
Even if you feel like you’ve created the best email campaign out there, chances are not all of your subscribers will have the same attitude.
If anything, you need to understand how your campaign has worked with your subscribers so that you can understand what you did right and / or wrong and help you improve your next campaign.
To do this, review the campaign analytics to see the various metrics that determine its overall performance.
From the Dashboard, you’ll see the overview of how your list responded to one of your email campaigns.
It shows you how many emails you have sent to your subscribers, as well as campaign opening and click-through rates.
Digging deeper, you can see more information about the campaign like the bounce and unsubscribe rates, as well as the number of complaints it received.
With all of this in mind, you'll get a better idea of what your campaign has added or missed and what you can do to achieve better results.
If you want to analyze the growth of your list, the section of these reports will show you in graph format on top of other variables (demographics, subscription methods, devices).
List Management
When building a list, you need to involve people who are engaged and active with your brand. However, you can only do this if you can send them emails that encourage them to participate and stay active.
GetResponse List Management feature helps you achieve this by segmenting first and adding conditions to your subscribers.
For example, you can use groups of people who have registered with a different form with a specific message on your site (more on this later).
Once you have created a segment for them, you can create a personalized campaign for this segment that they can get from you.
This way, you make your interactions with each of your segments more dynamic and personal to help increase engagement, if not conversion.
Another way to help you manage your subscriber list is to add conditions to each of them.
You can get granular with your subscribers by separating them using conditions like geolocations, contact actions, and more.
This way, you can group subscribers who meet certain conditions and create personalized email campaigns for each of them.
From List Management, you can also profile all of your subscribers. Click on each of them to learn more about them.
You can see their latest activity based on the emails you sent to each of them, add notes about each of them, and other details that may help you convert them into customers.
In a way, GetResponse works like a CRM. The use of the information you can find here should help to profile subscribers and provide context for each of them.
Transactional Emails
For people running an ecommerce site, your email marketing software needs more than just collecting subscribers and sending emails.
You need a tool that will send emails to people who forgot to check their charts and receipts to customers for every transaction.
With GetResponse, the Transactional Email feature allows you to connect its API or SMTP and send transaction emails to customers.
The automation of this system allows you to focus on the big picture - the 99% email delivery rate of the tool and reliable infrastructure ensures that you don’t let the hook so easily.
You can analyze and review the performance of these emails to further maximize your sales opportunities.
Sign-up forms
Of course, you can’t send an email campaign unless you have subscribers to send them.
Thanks to GetResponse who gave you coverage.
First, its signature form allows you to collect contact information that will add you to your list.
Creating a form is easy. Choose from four ways to create forms and choose from the various templates organized into categories so you don’t have to start from scratch.
Like building an email, you can edit existing fields and layouts as well as add new ones if needed.
Once you have completed the form, you can publish it on your site by pasting the code onto any page. You can ask your web designer to do this for you or let GetResponse host it from its servers. For the latter, you just need to share the URL with your audience.
If you want your form to look different, you should be able to get your favorite type from the tool's List Builder Apps.
Click on the app of the form you want to build and edit from there before it is published.
There are also options to create the form from plain HTML (if you are comfortable with your coding skills) or by integrating or using plugins from popular platforms (WordPress, Drupal, Prestashop, etc.).
Landing pages
If you want to convert visitors into subscribers or even customers, you can use landing pages instead of forms.
You can create one by selecting from the available templates organized in type (promotion, download, sale, etc.).
Again, building a landing page is a breeze thanks to its easy - to - use drag and drop builder.
To run an A / B test on landing pages, click the + sign at the top bar of the page to create as many versions as you need.
This plays an important role in helping you determine which version generates higher conversions.
Once you have finished with your landing page, you need to decide which domain you want to publish the page on, you can choose from three default domains owned by GetResponse.
However, if you have a website, it is best to publish the landing page about your domain for branding purposes.
Webinars
If sales of your business are not increasing in your resource guides, then you need to take things to the next level with webinars.
Hosting online presentations where your audience can engage to learn more about a topic is a great way to get them on board about your products and services.
Because they went into your webinar they are interested in what you have to say and what to offer. As a result, expect to close more customers and clients with just a webinar session.
GetResponse is the only email marketing platform with built-in webinar capabilities. What makes it even better is that it works well with its other features to make it much easier to set up webinars rather than using a third-party tool.
To create a webinar, you need to set up its details such as webinar page URL, date, duration, and more.
You can also set up the webinar to collect pre-registered and assign which email list you submit.
Once you have saved the settings and move to the next step, you can create forms and landing pages that will allow viewers to pre-register for the webinar.
From here, you can create autoresponders to remind them when the webinar will take place and keep them updated on any changes.
Using the list you already have, you can promote your webinar in a newsletter so that they can also sign up and find out about it.
Once the webinar is underway, this is where the fun begins.
GetResponse has more than enough tools to launch a talented webinar where you can raise questions and connect with attendees in real time.
For those who missed the webinar, you can record the entire webinar and share the link with them so they can watch it whenever they are available.
Marketing Automation
If you want to generate more sales and revenue on autopilot, then you need to leverage the marketing automation features of GetResponse.
As mentioned, you can create many autoresponders to create a drip-feed campaign. This allows you to make the software work as it automatically sends the emails to a segment of your list.
To do this, you need to create a workflow that is focused on your goal.
While you have the option to create the workflow yourself, you can also opt for pre-made workflow templates with built-in elements.
The workflow builder shows you the emails your subscribers receive.
From the template, you can place your elements from the right side of the screen to customize and personalize the workflow according to your needs.
The conditional logic aspect is what makes marketing automation valuable.
The goal of every email campaign is to encourage people to reach the end of the campaign by letting the workflow do the work for you.
So by adding conditional logic to the equation, you get to create personalized automated emails based on their actions.
For example, if recipients received the email but did not open it, they will receive a different email than the ones that opened their own.
When you have completed the workflow, click on each element to add the message you want subscribers to receive.
Click the Create New Message button to open the drag-and-drop builder and compose your message.
Optimizing Email Marketing Automation Program With Marketing Automation Platforms for Success
Conversion Funnel
The above features are just bits and pieces of what GetResponse can do for your business.
But if you want to put everything together, its Conversion Tunnel allows you to build the pieces together and create a high-conversion funnel that is guaranteed to be a customer.
First, you need to determine what the goal of your funnel is.
If you want to build a list, GetResponse has a selection of lead magnets that you can use for your funnel. But if you own a magnet, even better.
On the next page, it shows you what else you need to do to finish the funnel.
Conversion Funnel takes the guess work from developing high-conversion campaigns that consist of signed forms, landing pages, and emails.
All you have to do is fill in the blanks and watch the conversions roll in!
GetResponse pricing
GetResponse offers four plans with a 30-day free trial for all.
The higher plan you sign up for, the more features you will unlock. Also, the price of each plan increases if your subscriber count exceeds 1,000 contacts.
To save on your subscription, you can sign up for a 12-month or 18-month plan to deduct 18% and 30%, respectively, from the total price.
Below is a breakdown of the various plans available.
Basic
The lowest plan of GetResponse is available at $ 15 per month ($ 12.30 per month paid in 12 months and $ 10.50 / month paid in 18 months). Below is a list of features included:
Everything under email marketing, landing pages, forms/surveys, e-commerce tools, templates, and tracking/reporting.
Limited automation features (drip campaigns, click and open follow-ups, and contact tagging only).
Create unlimited lead funnels and just one (1) sales funnel.
Over 150 integrations with third-party platforms.
Basic customer service (24/7 live chat and email support).
Plus
A perfect email marketing solution for affiliate marketers looking to grow their businesses. Available starting at $ 49 per month ($ 40.18 per month paid in 12 months and $ 34.30 / month paid in 18 months).
Apart from what is included in the Basic plan, below is a list of the other things that are available in this plan:
Everything about the automation feature and the ability to create five (5) custom workflows.
Hosts up to 100 webinar attendees, unlimited registrants, unlimited live webinars, and three (3) hours of recorded storage.
Create unlimited lead channels plus five (5) sales funnels and webinar channels.
Add up to three (3) users (including yourself) to one account.
Professional
Established businesses looking to leverage GetResponse’s email and webinar marketing capabilities should adopt this plan. Available starting at $ 99 per month ($ 81.18 per month paid in 12 months and $ 69.30 / month paid in 18 months).
Everything about the automation feature and the ability to create unlimited custom workflows.
Hosts up to 300 webinar servers, unlimited programmers, unlimited live webinars, and six (6) hours of recorded storage.
Create unlimited lead channels, sales funnels, and webinar channels.
Add up to five (5) users (including yourself) to one account.
Access webinar notifications and on-demand webinars.
Max
This plan is for enterprises looking to run their operations using the key features of GetResponse. To get your price, you need to sign up for a custom quote.
The following is what is included in this plan apart from the elements of the Professional plan:
Hosts up to 300 webinar servers, unlimited programmers, unlimited live webinars, and six (6) hours of recorded storage.
Add up to ten (10) users (including yourself) to one account.
Get a campaign and deliverable consultation to get the most results.
Access to transaction emails (paid plugins)
Provide customer support (24/7 live chat; email, phone, and Slack support).
GetResponse pros and cons
Below is a quick list of GetResponse’s pros and cons.
PROS
Lots of templates to choose from, making it possible to build almost anything on the platform
Nothing is left to the imagination - you can view your workflows and automated marketing channels in a visual way
The conversion funnel feature makes it very easy to build high-conversion channels
The Webinar feature stands on its own and eliminates the need for a third-party webinar tool
CONS
Construction forms are limited and less intuitive compared to emails and landing pages
Dedicated customer support is only available to Max plan subscribers
GetResponse Review: Frequently asked questions
Is GetResponse a CRM?
GetResponse is not strictly a CRM tool. But it allows you to profile your contacts and score them appropriately to help you identify conversion-oriented leaders.
How much does GetResponse cost?
GetResponse costs a minimum of $ 15 / month for a maximum of 1k contacts. The price goes up if contacts increase or you choose a higher plan.
Which is better: Aweber or GetResponse?
Aweber and GetResponse are the same as email marketing tools. However, its lower price point, webinar capabilities, and robust marketing automation features make GetResponse the more logical choice.
GetResponse review: CONCLUSION
Judging from its features above, it’s easy to see why GetResponse is still one of the best dogs in the email marketing industry.
The automation and email marketing services it offers users are hard to beat.
But what makes GetResponse easier to use is the multitude of form templates, emails, landing pages, workflows and channels.
Even if you have no idea about how email marketing software like this works in general, the templates help you fill in the blanks so you can communicate your message in a more effective way.
I believe that the only thing that could prevent people from using GetResponse is if they do not run webinars.
The tool allocates most of its resources to provide users with a seamless webinar experience. So, if you do not plan to host webinars anytime soon, it is best to use a tool dedicated exclusively to email marketing.
Nonetheless, GetResponse is one of the best options to attract your audience and convert them into customers. At a minimum, you should sign up for a 30-day free trial of this tool.
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